Effects of Fitness Applications with SNS: How Do They Influence Physical Activity

Fitness applications with social network services (SNS) have emerged for physical activity management. However, there is little understanding of the effects of these applications on users’ physical activity. Motivated thus, we develop a theoretical model based on social cognitive theory of self-regulation to explain the effects of goal setting, self-tracking, and SNS (through social comparison from browsing others’ tracking data and social support from sharing one’s own tracking data) on physical activity. The model was tested with objective data from 476 Runkeeper users. Our preliminary results show that goal setting, number of uses, the proportion of lower-performing friends, and number of likes positively influence users’ physical activities, while the proportion of higher-performing friends has a negative effect. Moreover, the effect of the proportion of higher-performing friends is moderated by the average difference between the friends and the individual. The initial contributions of the study and remaining research plan are described.